Rare but "near at hand"
You may not have heard much about Rare Earths, but they are said in many products: Lanthanum oxide and Neodymium oxide are used in camera lenses and magnets for hard disc; Cerium oxide is used in UV-restricting cosmetics and exhaust equipment on automobiles.
Rare Earths are essential to our contemporary life.
Toyota Tsusho Material Incorporated. as a pioneer in Rare Earths fields has been dealing with various Rare Earths materials and products since in early 1950s.